QR (quick response) codes have taken the world of online marketing by storm as of late, and they are really beginning to flourish in the UK. The concept was developed in Japan and it works as a machine readable optical label. Each code is unique and they are proving to be successful because they offer the possibility to combine in-store with the online world, and this is a combination which is proving to be extremely effective. Essentially, you can turn those who visit your shop or cafe on a one off basis into lifelong fans.
How does a QR code work?
Individuals will need to have the app downloaded on their smartphone. This app is the QR Reader and it is available free of charge via the relevant app stores. Nevertheless, with the rise of the QR code, this is something which most people are likely to have downloaded on their phone already.
Once the individual in question has the app they can then simply scan the code which will be found on a poster in your store (or wherever you have chosen to display it). They will then be directed to your website, or your Facebook page, or your Twitter page… or wherever else you have chosen the code to direct people to! This works brilliantly because instead of the individuals having to go home and search for your company, all they need to do is simply scan a code. This makes it easier for people who visit your company, and it makes it easier for you because it maximises your chance of retaining customers.
When you have a QR code poster developed it is usually more beneficial to go for it to be directed to your Facebook or your Twitter page. This is because social media is soaring in popularity and effectiveness at the moment. You will be able to gain more Facebook ‘likes’ and/or more Twitter ‘followers’.
Our QR Code Poster Pack:
At DMX we offer QR code poster packages from a price of £20. You can choose between six different types of packages and you can select to have a plain laminated poster, or to have window suckers with your poster. Alternatively, we can provide you with an acrylic angled poster holder suitable for either A4 or A6 paper.
When you receive your poster it will be ready to utilise as soon as you get it out of the packet.
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