More than one billion people use Facebook worldwide; this alone showcases how much of a marketing opportunity the social networking website can be for your business. When launched in 2004 Facebook was very much focused around interacting with friends. But thanks to the addition of new features, such as pages, the popular website is now also heavily geared around the interaction between businesses and customers.
Businesses are benefitting from the following gains via their Facebook presence; the strengthening of their brand identity, driving traffic to their website, enhancing and maintaining their reputation, gaining feedback, generating new customers, and keeping those customers there through constant interaction. But how will people discover your Facebook page? Thankfully, QR posters present you with a highly effective method of doing so.
How does a QR code work?
Individuals will need to have the app downloaded on their smartphone. This app is the QR Reader and it is available free of charge via the relevant app stores. Nevertheless, with the rise of the QR code, this is something which most people are likely to have downloaded on their phone already.
Once the individual in question has the app they can then simply scan the code which will be found on a poster in your store (or wherever you have chosen to display it). They will then be directed to your website, or your Facebook page, or your Twitter page… or wherever else you have chosen the code to direct people to! This works brilliantly because instead of the individuals having to go home and search for your company, all they need to do is simply scan a code. This makes it easier for people who visit your company, and it makes it easier for you because it maximises your chance of retaining customers.
When you have a QR code poster developed it is usually more beneficial to go for it to be directed to your Facebook or your Twitter page. This is because social media is soaring in popularity and effectiveness at the moment. You will be able to gain more Facebook ‘likes’ and/or more Twitter ‘followers’.
Our QR Code Poster Pack:
At DMX we offer QR code poster packages from a price of £20. You can choose between six different types of packages and you can select to have a plain laminated poster, or to have window suckers with your poster. Alternatively, we can provide you with an acrylic angled poster holder suitable for either A4 or A6 paper.
When you receive your poster it will be ready to utilise as soon as you get it out of the packet.