Online and Mobile Marketing Set To Soar in 2013 At The Expense of Traditional Offline Advertising

SME's, Social Media Marketing, TechnologyLeave a comment

Over the past few years small and medium sized businesses have been establishing themselves on online mediums and more recently on mobile platforms. From social networking to mobile SEO and video streaming to QR codes; the tools at the disposal of companies nowadays are endless. But is there room for online and offline advertising to…

Marketers using DIY research tools should verify the quality of online panels or communities

Marketers, SME'sLeave a comment

DIY market research has boomed in popularity as marketers have realized the benefits of gaining insight quickly and cost effectively. To ensure campaigns resonate with their audiences, they should also verify the quality of respondent communities they are surveying, says Cint, a global provider of market intelligence solutions. With investment being significant in most cases…